The U.K. government’s main reason for wanting to ban these ads is concern for kids and teens. Junk food companies want to build something called brand loyalty. That means getting people hooked on their products while they’re young.
So how do these companies do it? They show you a lot of ads! One study found that 98 percent of the food ads kids see are for junk food. According to experts, these ads make you more likely to choose unhealthy snacks.
That’s OK sometimes. Eating a cookie or chips occasionally is fine for most people. But a diet full of junk food can lead to health problems like heart disease or diabetes.
These ads might also affect how much you eat. One study found that people ate 45 percent more after watching food ads on television—whether they were hungry or not!